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詳細資料ISBN:9780132345545 叢書系列:非營利組織管理 規格:平裝 / 普通級 / 單色印刷 / 初版 出版地:台灣 內容簡介 WHAT ARE CHALLENGES THAT MARKETERS FACE IN THE WORLD OF NONPROFIT MARKETING? HOW CRUCIAL IS IT TO TEACH YOUR STUDENTS WHO THE TARGET AUDIENCE IS WHEN STARTING UP A NONPROFIT ORGANIZATION VERSUS OTHER KEY CONCEPTS FOR MANAGING THE NONPROFIT SECTOR? THE SEVENTH EDITION EMPHASIZES THE CHALLENGES OF NONPROFIT MARKETING AND HAVING TO INFLUENCE MULTIPLE AUDIENCES FOR LONG-TERM SUCCESS. CHAPTER ONE WILL INTRODUCE THE THREE KEY PUBLICS NEEDED FOR NON-PROFIT ORGANIZATIONS TO GROW AND PROSPER: ‧ CLIENTS – MAY OR MAY NOT PROVIDE SALES REVENUES, BUT WHOSE PATRONAGE IS A KEY INDICATOR OF SUCCESS; ‧ FUNDING AGENCIES – BUSINESSES AND INDIVIDUALS WHO HAVE TO SEE PROGRESS AND SOCIAL VALUE IN ORDER TO KEEP PROVIDING RESOURCES; ‧ VOLUNTEERS – MAJOR RESOURCE OUTFITS WHO FIND OUTFITS LIKE HABITAT FOR HUMANITY INTERNATIONAL ESSENTIAL FOR ACHIEVING ITS GOALS;
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